New York, United States
2025
Developed the brand identity for Mutt Studios, a conceptual unisex fashion label based in New York City's Lower East Side. The project established a cohesive visual identity reflecting the brand’s urban sensibility and directional aesthetic. The design elements included typographic systems, editorial layout design, and a full suite of branded collateral.
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Toronto, Canada
2025
A visual identity project that explores the intersection of wellness and quiet sophistication. Rooted in a philosophy of gentle health, the brand system uses symmetry, negative space, and restrained form to evoke a sense of calm authority. Through the considered use of organic geometry, muted tonality, and typographic sensitivity, Lufterby crafts a visual language that feels grounded.
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Toronto, Canada
2024
Created the identity and editorial design for Tokyoids, an alternative architecture book by François Blanciak. The design responds to the book’s generative and speculative nature through a structured, minimalist layout and a disciplined typographic system complements over 100 imagined architectural forms. Structural type, modular grids, and consistent spatial rhythm reflect the systematic process behind the work.
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Toronto, Canada
2025
Designed an embossed business card for Simon Studio, a London-based graphic design collective. The minimal layout features refined typography and a subtle embossed detail, reflecting the studio’s emphasis on craft and clarity. Material and finishing choices were selected to express the team’s collaborative ethos and attention to detail, creating a memorable first impression.
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Tokyo, Japan
2025
Designed the cover and visual identity for a book chronicling the Nakagin Capsule Tower and the decline of visionary architecture. The design centers around an embossed hardcover that echoes the modular geometry of the building itself. Minimal yet tactile, the visual language draws from the tower’s utopian roots and gradual disassembly, using texture and negative space to evoke a sense of loss and architectural memory.
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Cannes, France
2025
Designed the cover and visual identity for a book chronicling the Nakagin Capsule Tower and the decline of visionary architecture. The design centers around an embossed hardcover that echoes the modular geometry of the building itself. Minimal yet tactile, the visual language draws from the tower’s utopian roots and gradual disassembly, using texture and negative space to evoke a sense of loss and architectural memory.
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